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Gummy Bear Gowns

This Dress by Hissa Igarashi and Sayuri Marakumi is a Stylishly Sweet Frock

— July 4, 2012 — Fashion
Designers Hissa Igarashi and Sayuri Marakumi have created a gummy bear gown, a gorgeous -- and deliciously sweet -- dress made of gummy bears! The beautiful and intricate dress was created as an homage to the late Alexander McQueen and was inspired by his rainbow, bird-inspired gown (see gallery).

Taking three weeks to complete, the gummy bear gown was created for the first issue of TWELV magazine and made by twisting steel wire into the shape of a gown. Subsequently, 50,000 gummy bears were applied, with each gummy glued by hand onto a vinyl sheet covering the wire. The eye-catching dress also weighs about 220 pounds (so the model in the photos definitely deserves a round of applause!), and, according to TWELV, it was so heavy that it required the strength of three people to move it.
Trend Themes
1. Edible Fashion - The creation of gummy bear gowns opens up opportunities for designers to explore the concept of edible fashion and infuse food into their designs.
2. Sustainable Materials - The use of steel wire and gummy bears in fashion introduces the trend of utilizing unconventional and sustainable materials to create innovative garments.
3. Artistic Collaborations - The gummy bear gown collaboration between Hissa Igarashi, Sayuri Marakumi, and TWELV magazine showcases the trend of artists and designers coming together to create unique and visually striking pieces.
Industry Implications
1. Fashion and Apparel - The gummy bear gown highlights potential for the fashion industry to incorporate fun and unconventional elements into their collections, appealing to consumers looking for unique and eye-catching designs.
2. Food and Confectionery - The gummy bear gown presents an opportunity for the food industry to explore partnerships with fashion brands, creating edible fashion pieces that make a statement and generate buzz.
3. Art and Design - The collaboration behind the gummy bear gown demonstrates the potential for art and design industries to come together and create innovative, boundary-pushing works of wearable art.
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