ASICS and Up There work in collaboration to deliver a new iteration of the GT-II sneaker model for the season with a floral inspiration this time around. The flower themes are drawn from Australia and Japan as it is meant to represent the partnership that blends together language barriers and different continents.
The upper is made with a crochet mesh to ass a sense of breathability to the shoe with tones of Pink Heath. This is a flower that is close to the retailer's hometown in Victoria, Australia. Besides this are a blend of dusty grey hues in the form of suede throughout the overlaying accents paired with sage hues by the interior lining as a representation of Chrysanthemum leaves.
Image Credit: Up There
Why This Trend Is Growing
- Floral-inspired Sneakers
- Shoes with floral designs and inspirations are a trend that can be leveraged by shoe manufacturers to appeal to a wider market.
- Collaboration-driven Design
- Collaborating with other businesses across different markets and cultures can lead to product designs that have cross-cultural appeal.
- Sustainable Shoe Design
- Incorporating breathable materials such as crochet mesh in shoe designs can appeal to eco-conscious consumers who are interested in products that have reduced carbon footprints.
Industries Being Reshaped
- Shoe Manufacturing
- Shoe manufacturers can leverage the trend of floral-inspired designs to boost sales and appeal to a wider consumer base.
- Retail
- Retailers can collaborate with manufacturers to produce exclusive product designs that appeal to consumers who are interested in unique and limited edition designs.
- Textile Manufacturing
- Textile manufacturers can create eco-friendly materials such as crochet mesh that can appeal to consumers who are interested in sustainable products.
