For the Fall/Winter 2016 G-Star collection, the brand's well-known co-owner, Pharrell Williams, modeled some of the latest looks himself for a lookbook that's intended to ask its viewer "What is RAW?"
It's reported that the singer answered this by saying simply "RAW is not a noun, RAW is a verb." With this in mind, the latest G-Star collection aims to reveal "what exists beneath the surface of the brand itself, the people that make it, their craft, and the spaces they occupy."
In order to do this, consumers are welcomed by the brand to learn more about its beginnings and what goes on behind-the-scenes by checking out its website, where they can find a number of promotional videos and interviews with some of its employees.
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