For those who take the practice of yoga seriously, the Grey Area Yoga Mats could really liven up a session. Of course, it can be argued that true yogis will not put too much thought into such frivolous things. Yet for something that is used day in and day out, a well-designed yoga mat could really make a difference. In fact, people might want to practice even more just to look at it.
Debuting during Art Basel in Miami, Florida, the Grey Area Yoga Mats was created in joint effort with the Morgans Hotel Group and Lululemon Athletica. It taps seven artists: Daniel Arsham, Eric Cahan, Wim Delvoye, Kon Trubkovich, Jon Kessler, Grey Area and @earlboykins (Andrew Kuo).
What Makes This Trend Stand Out
- Artistic Yoga Mats
- Opportunity for disruptive innovation in creating unique and visually appealing yoga mats.
- Collaboration with Artists
- Opportunity for disruptive innovation in partnering with artists to design yoga accessories.
- Well-designed Yoga Accessories
- Opportunity for disruptive innovation in creating aesthetically pleasing and functional yoga accessories.
Sectors Adopting This
- Yoga Accessories
- Opportunity for disruptive innovation in the yoga accessories market.
- Art Design
- Opportunity for disruptive innovation in the intersection of art and design for products like yoga mats.
- Hospitality
- Opportunity for disruptive innovation in the hospitality industry by offering unique and artistic amenities like yoga mats.
