Nomadic Militant Attire

The Greg Lauren Spring/Summer Collection Offers Bohemian Utilitarianism

This Greg Lauren Spring/Summer collection is the first womenwear line by the American designer. Defining women's strength and beauty, this collection is both edgy and ethereal.

The Greg Lauren Spring/Summer 2016 collection carries an obvious military theme while also offering a bohemian aesthetic. There is deconstructed apparel such as trousers designed with broad holes in the outer thigh region as well as distressed patchwork denim. Blue, olive green and black are the highlighted colors in this palette with a pop of orange, white and gold.

Juxtaposed with the utilitarian outerwear and chic military look, Lauren does offer a few satin evening gowns. This goes to show that the Greg Lauren consumer isn't afraid to experiment.

Bohemian Utilitarianism
The merging of bohemian and utilitarian styles is an opportunity for designers to create unique and versatile clothing for consumers.
Deconstructed Apparel
The trend towards deconstructed clothing presents an opportunity for designers to experiment with new silhouettes and materials.
Military-inspired Fashion
The popularity of military-inspired fashion allows for designers to innovate and create new interpretations of this style.

Where This Applies

Fashion
Fashion designers can utilize the bohemian utilitarianism trend to create versatile clothing that appeals to a wide range of consumers.
Textile Manufacturing
Manufacturers can innovate by producing materials that allow for unique and deconstructed silhouettes in apparel design.
Retail
Retailers can take advantage of the military-inspired fashion trend by stocking clothing that appeals to consumers interested in this aesthetic.
SCORE
3.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 59%
Activity 29%
Freshness 8%