The Great Wall of MultiTouch is a wall filled with touchscreens designed to bring eventgoers together through the magic of social media. The wall is designed to display tweets and photos from the current venue.
The Great Wall of MultiTouch is comprised of six MultiTouch Cell 46 advanced displays. Despite the demo video failing to display any tweets, I have high hopes for MultiTouch's Great Wall. Having one of these at an event like Comic Con would help bring thousands of people together through something as simple as a tweet.
Key Themes Behind This Trend
- Interactive Event Displays
- Event companies can leverage MultiTouch technology to create interactive displays for attendees, facilitating engagement and building brand recognition.
- Social Media Integration
- Incorporating social media into interactive displays like the Great Wall of MultiTouch can encourage eventgoers to generate user-generated content and boost engagement on multiple platforms.
- Multi-screen Arrangements
- Using multiple screens arranged in a captivating design can create visually appealing and immersive experiences for attendees, potentially even driving viral social media engagement.
Where This Applies
- Event Planning
- Event planning companies can use MultiTouch technology to create more interactive and engaging experiences for attendees, potentially increasing brand recognition and loyalty.
- Digital Signage
- The Great Wall of MultiTouch showcases the potential of large-scale multi-screen digital signage for public spaces, creating immersive and interactive experiences using user-generated content.
- Marketing
- By incorporating MultiTouch displays and social media integrations into experiential marketing campaigns, brands can generate user-generated content and encourage social media sharing, increasing brand visibility.
