To help consumers get ready for the upcoming change in seasons, ASICS launched a fresh colorway of its popular GEL-Lyte silhouette, which it's dubbed the 'Gray Cream.'
The sneakers are constructed from a high quality suede, and combine hues of light blue, gray, white, and beige. Each hue marks a different component of the sneakers in a uniform fashion, while white embroidery is included on the tongues and on the sides of the uppers to mark the name of the silhouette, as well as ASCIS' branding.
With a chunky design that's furthered by the thick and supportive soles that finish off the silhouette, the Gray Cream GEL-Lytes have a retro aesthetic that's easy to style and wear, given how comfortable they are.
Key Themes Behind This Trend
- Suede Sneakers
- Disruptive innovation opportunity: Develop sustainable materials and manufacturing processes for suede sneakers.
- Two-toned Design
- Disruptive innovation opportunity: Explore customizable and interchangeable design elements for two-toned sneakers.
- Retro Aesthetics
- Disruptive innovation opportunity: Combine retro aesthetics with advanced comfort and performance technologies for sneakers.
Where This Applies
- Footwear
- Disruptive innovation opportunity: Integrate sustainable and eco-friendly materials in footwear manufacturing.
- Fashion
- Disruptive innovation opportunity: Develop innovative design approaches for customizable and interchangeable fashion items.
- Textile
- Disruptive innovation opportunity: Advance textile technologies to create retro-inspired yet comfortable and performance-driven fabrics.
