Grateful Dead x Nixon Watches Come in Several Chromatic Styles
Michael Hemsworth — November 4, 2021 — Fashion
References: nixon & coolmaterial
The Grateful Dead x Nixon Watches are a collaboration timepiece collection created to offer Deadheads with a way to wear a touch of their fandom on their wrist everyday. The collection consists of four models to choose from including the Grateful Dead Time Teller, the Grateful Dead Sentry, the Grateful Dead Light Wave and the Grateful Dead Diplomatic, which each come in a variety of styles to choose from. The watches each highlight familiar imagery that avid fans are likely to recognize and will enable them to subtly incorporate their love for the band into their everyday style.
The Grateful Dead x Nixon Watches are available now for purchase at a price point starting at $165.
The Grateful Dead x Nixon Watches are available now for purchase at a price point starting at $165.
Trend Themes
1. Fan Collaboration Watches - Collaborating with fan-base to offer specialized watches reflecting fandom for particular brand, movie or music group.
2. Imagery Highlight Watches - Highlighting familiar imagery or designs to engage fan engagement with a particular brand or fandom.
3. Subtle Brand Integration - Subtle incorporation of brand or fandom insight in products to further connect with customers and create a niche market.
Industry Implications
1. Personalized Fashion Industry - Incorporating collaborations with popular bands or artists reflecting their imagination and designs to attract fans towards the brand.
2. Collectible Industry - Watches tailored specifically towards collectors offer intricate designs and collaborations with popular fan-favorite bands or artists to help establish a growing market.
3. Innovative Jewelry Industry - Incorporation of rare materials along with fan collaborations and brand insight could help attract a niche customer base looking to wear specialized fashion accessories.
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