Jordan Brand introduces its latest lifestyle footwear model to join its roster with the new Granville Pro silhouette. The new addition is set to join the 23 Engineered line and it boasts a versatile design language with a simplistic shape detailed with street-ready features.
It is decorated in a Rattan color and made from a blend of mesh and suede touches throughout the upper. It is also accented with yellow by the laces and collars for a bright touch of contrast, continued by Wolf Grey and Pure Platinum making up the midfoot and mudguard sections. Black detailed the branded heel counter and the grey sole unit features the Formula 23 cushioning for all-day comfort -- it is set to launch on September 8th.
Image Credit: Nike
What's Driving This Trend
- Versatile Lifestyle Footwear
- Opportunity for brands to create footwear that can be worn for various occasions and activities.
- Street-ready Design
- Opportunity for brands to incorporate streetwear styles into their footwear designs.
- Comfort-focused Footwear
- Opportunity for brands to prioritize all-day comfort in their footwear designs.
Who This Affects Most
- Footwear Manufacturing
- Manufacturers can create and market versatile and comfortable footwear with street-ready designs.
- Sportswear Retail
- Sportswear retailers can expand their product offerings to include street-ready lifestyle footwear with comfort-focused features.
- Fashion Design
- Fashion designers can collaborate with footwear manufacturers to create stylish and comfortable footwear that can be worn for various occasions and activities.
