Death of Travel Guides?

Graffiti Travel Tries Modern Approach

We all get our information on the web these days, and with big-budgeted tourism boards providing free, information-rich resources (from brochures to maps) - does it signal the death of the traditional travel guides?

This newly released graphic-style guide from Singapore seems to understand that, and carves its niche from giving us insider, creatively written recommendations accompanied with fun and easily understandable graphics. And with its offbeat suggestions (just as the locals like it - there are no mention of public museums here), it is putting the fun and discovery back into traveling!

Digital Travel Guides
Digital travel guide platforms that provide insider recommendations and visually appealing graphics are disrupting the traditional travel guide industry.
Interactive Tourism Resources
Interactive tourism resources that offer fun and easily understandable graphics are redefining the way travelers access information.
Offbeat Travel Recommendations
Offbeat travel platforms that focus on local insider recommendations are revolutionizing the travel industry.

Who This Affects Most

Digital Travel Guides
The digital travel guide industry is being disrupted by platforms that offer insider recommendations and visually appealing graphics.
Tourism Resources
The tourism resources industry is being transformed by interactive platforms that provide engaging and visually appealing information.
Travel Recommendation Platforms
Travel recommendation platforms that focus on offbeat suggestions and local insider knowledge are reshaping the travel industry.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 14%
Freshness 8%