Supermodel Brad Kroenig poses in GQ Brazil's western-themed "Nature Za Selvagem" fashion story. Brad is captured by photographer Karl Simone's lens while horse-riding and hanging out amidst a mountainside ranch setting.
Brad pulls off a range of rugged rancher looks and sports heavy coats, chunky knits and luxe, wool blazers that exude a sophisticated air. Elegance and masculinity reign in GQ Brazil's captivating "Nature Za Selvagem" shoot that shines a light on winter menswear looks that are both sleek and practical for their wearer.
Model Brad Kroenig is outfitted by wardrobe stylist Antonio Branco who dresses him in winter-ready pieces from top designer names. The editorial's featured labels include Dolce and Gabbana, Giorgio Armani and Calvin Klein Collection among a slew of others.
Key Themes Behind This Trend
- Western-inspired Fashion
- Disruptive innovation opportunity: Explore sustainable and ethical materials and production methods for western-style clothing.
- Outdoor Fashion Shoots
- Disruptive innovation opportunity: Integrate advanced technology and augmented reality into outdoor fashion photography to create immersive experiences for viewers.
- Winter Menswear Looks
- Disruptive innovation opportunity: Develop sustainable and eco-friendly alternatives to heavy coats and wool blazers for winter menswear.
Where This Applies
- Fashion Photography
- Disruptive innovation opportunity: Harness the power of artificial intelligence and machine learning to automate the editing process in fashion photography.
- Menswear Fashion
- Disruptive innovation opportunity: Utilize 3D scanning and printing technology to create custom-fit menswear garments.
- Luxury Fashion
- Disruptive innovation opportunity: Embrace blockchain technology to provide transparency and provenance in the luxury fashion supply chain.
