With this print ad, Telia Mobile GPS service claims that their GPS service is so accurate that it can actually tell you what page number you are reading. Scary, imagine hearing this from your GPS service: “I know where you were last night.”
The ad was created by advertising agency Storakers McCann and was released in January.
Implications - The rise of location-based GPS services such as Google Maps and mobile geolocation apps have given rise to a wave of innovations that cross privacy bounds. Marketers and ad agencies are taking advantage of this oversharing phenomenon by releasing campaigns that use themes of voyeurism to inspire shock and register viewer interest.
What Makes This Trend Stand Out
- Location-based GPS Services
- Disruptive innovation opportunity: Develop new applications or services that leverage the accuracy of GPS technology for personalized experiences.
- Mobile Geolocation Apps
- Disruptive innovation opportunity: Create innovative solutions that enhance privacy and security in mobile geolocation apps.
- Voyeuristic Advertising Campaigns
- Disruptive innovation opportunity: Explore creative ways to incorporate voyeuristic themes into marketing campaigns to captivate and engage audiences.
Sectors Adopting This
- GPS Technology
- Disruptive innovation opportunity: Improve the precision and capabilities of GPS technology to enable more accurate location-based services.
- Advertising and Marketing
- Disruptive innovation opportunity: Develop innovative advertising strategies that push the boundaries of privacy and engage consumers through shock value.
- Mobile Applications
- Disruptive innovation opportunity: Design mobile geolocation apps that prioritize user privacy and offer enhanced security features.
