With this print ad, Telia Mobile GPS service claims that their GPS service is so accurate that it can actually tell you what page number you are reading. Scary, imagine hearing this from your GPS service: "I know where you were last night."
The ad was created by advertising agency Storakers McCann and was released in January.
Implications - The rise of location-based GPS services such as Google Maps and mobile geolocation apps have given rise to a wave of innovations that cross privacy bounds. Marketers and ad agencies are taking advantage of this oversharing phenomenon by releasing campaigns that use themes of voyeurism to inspire shock and register viewer interest.
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