The Goyard Brand Book was compiled by Parisian publisher Devambez. It chronicles the story of Goyard, the 160-year-old trunk making company. The book includes photographs, catalogue images and customized items from the company's past. All of this comes in a handmade customizable trunk.
The book is a limited edition product with only 233 copies being printed (the same as the company's original address). Though the book has a hefty asking price at €6000, copies of the book are being donated to libraries worldwide, which offers people with shallower pockets a chance to explore this company's remarkable history.
Though a trunk and a suitcase are almost the same, there is something about having a trunk with you that feels classic and full of character. Get yourself a trunk for your travels with the Goyard Brand Book and customizable trunk.
What's Driving This Trend
- Customizable Trunk
- Opportunity for disruptive innovation: Explore customizable trunks for various purposes and industries.
- Limited Edition Products
- Opportunity for disruptive innovation: Create limited edition products to enhance exclusivity and luxury experiences.
- Heritage Brand Storytelling
- Opportunity for disruptive innovation: Develop immersive brand experiences that showcase the rich history and heritage of companies.
Who This Affects Most
- Luxury Travel Goods
- Opportunity for disruptive innovation: Innovate and differentiate luxury travel goods by incorporating customization and limited edition elements.
- Publishing
- Opportunity for disruptive innovation: Merge traditional print publications with customized and limited edition offerings to revive the publishing industry.
- Museum and Library Services
- Opportunity for disruptive innovation: Utilize limited edition products and immersive brand experiences to attract and engage visitors in museums and libraries.
