Modernized Military Backpacks

The GORUCK M22 Pays Homage to the M1945 Field Pack

The GORUCK M22 backpack has been created as a tough, rugged and durable accessory for wearers to utilize in all their most demanding scenarios. The backpack pays homage to the M1945 Field Pack used by US Armed Forces during the Second World War, and features an interior organization system with multiple pockets and ample space to stow items throughout. The top-loading design of the pack has a drawstring closure to support additional items being stowed and keep things secure.

The GORUCK M22 backpack is a modernized upgrade accented with additional shoulder strap padding for comfort, side access to the main compartment and a series of top-quality zippers. Constructed using 500-denier Cordura, the bag is priced at $195 and comes in three colors.

Military-inspired Backpacks
Creating backpacks that have a rugged aesthetic but are modernized with additional features and materials for versatility and comfort can appeal to both vintage and modern consumers.
Organizational Backpacks
Designing backpacks with interior organization systems, multiple pockets, and ample space can be beneficial for consumers who need to carry a variety of items in an efficient way.
Top-loading Design Backpacks
Creating backpacks with a top-loading design with a drawstring closure to support additional items being stowed and keep things secure will appeal to hikers, campers, and outdoor enthusiasts.

Industries Being Reshaped

Outdoor Gear
Manufacturers of outdoor gear can explore designing aesthetic backpacks with additional versatile features for both vintage and modern consumers.
Fashion Accessories
Designers of fashion accessories can create fashionable, yet functional backpacks for everyday use, especially for those who need to carry multiple items every day.
Military and Law Enforcement Equipment
Military and law enforcement equipment manufacturers can consider modernizing vintage backpacks while retaining their ruggedness and aesthetic appeal for tactical purposes.
SCORE
5.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 74%
Freshness 14%