The Goruck GR1 Heritage backpack is the latest version of the accessory that is focused on providing wearers with a ruggedly durable version of the everyday gear carrier.
The backpack is constructed with a Waxed Duck Canvas along with Red Wing Leather accents that replace the 1000D Cordura nylon that is traditionally used. The backpack comes in two size options including 21-liters and 26-liters to make it suited for everyday commuter use or longer trips where a bit more storage space is required.
The Goruck GR1 Heritage backpack is priced at $395, and comes in three color options including Dark Oak, Field Tan and Olive, which will each show their age with use to highlight creases and wear for a truly rustic finish.
What Makes This Trend Stand Out
- Waxed Canvas Backpacks
- Opportunities for companies to innovate in the durable backpack space, through use of different, eco-friendly materials and design features.
- Red Wing Leather Accents
- Companies can focus on producing leather accented backpacks for consumers who want rugged, yet sleek looking everyday gear carriers.
- Two Size Options
- Companies can create backpacks with multiple size options, targeting commuter use and longer trips, providing consumers with more choice in bag sizes.
Sectors Adopting This
- Outdoor Gear
- Opportunities for companies to innovate in outdoor gear with durable, long-lasting alternatives to traditional materials and stylish design elements.
- Fashion Accessories
- Companies can focus on producing stylish everyday gear carriers with a rugged edge, appealing to fashion conscious consumers.
- Luggage
- Opportunities for companies to innovate in the luggage industry by creating backpacks suited for longer trips yet still functional for everyday life.
