G-SHOCK has created two versions of a Gorillaz watch that ware inspired by the group's albums, 'Gorillaz' and 'The Now Now.' The two versions of the Gorillaz watch are titled the 'DW-5600' and the 'GA-2000.' Both of the models are limited edition releases and are shock, vibration and water-resistant. The watches will be live on September 18th, and both will have a $186 price point.
G-SHOCK's DW-5600 watch is inspired by the Gorillaz album, The Now Now, and it features similarities to the album art. The watch features Bluetooth connectivity and compatibility with the G-SHOCK app. The GA-2000 version is larger and is designed after the group's first album, Gorillaz. The watch has a camo strap and a black dial.
Both accessories fuse aesthetics with function while appealing to a niche consumers group -- music lovers and fans of Gorillaz' music.
Image Credit: G-SHOCK
What Makes This Trend Stand Out
- Music-inspired Watches
- The fusion of aesthetics and functionality in watches designed after artists and bands presents an opportunity for companies to appeal to a niche consumer group.
- Limited Edition Releases
- Creating limited edition watches inspired by music albums presents an opportunity for companies to generate buzz and increase demand for their product.
- Bluetooth-connected Watches
- Watches with Bluetooth connectivity and compatibility with phone apps present an opportunity for companies to target the tech-savvy consumer and provide added value to their product.
Sectors Adopting This
- Fashion Accessories
- The fashion accessories industry can capitalize on the trend of music-inspired watches by collaborating with popular artists and bands to create limited edition releases.
- Consumer Electronics
- The consumer electronics industry can take advantage of the trend of Bluetooth-connected watches to market to the tech-savvy consumer and create added value for their product.
- Entertainment Merchandise
- The entertainment merchandise industry can benefit from creating limited edition watches inspired by popular music albums, generating buzz and appealing to fans of the artist and their music.
