Game-Inspired Dynamic Watches

G-SHOCK and League of Legends Work on a Joint Range of Watches

G-SHOCK and League of Legends are the latest duo to work together, presenting a small capsule of timepieces together. The two launch iterations of the GA-110LL-1AJR and GM-B2100LL-1AJR watches are tributes to the gaming realm and online battle game platform. Starting with the GA-110LL-1AJR is defined by a bright tonal palette that sees tones of white, cyan, yellow, and pink that rest on top of a black resin base foundation for a stark tonal contrast.

This celebrates Jinx, who can be seen with her signature graphic motif on the band and weapon-themed details throughout the watch. Following this is the GM-B2100LL-1AJR model which embodies a more rustic look inspired by Hectech. It has gold tones and intricate engraving accents.

Image Credit: G-SHOCK

Game-inspired Watches
G-SHOCK and League of Legends collaborate on a capsule collection of timepieces inspired by the gaming realm and online battle game platform.
Bright Tonal Palette
The GA-110LL-1AJR watch showcases a bright tonal palette of white, cyan, yellow, and pink against a black resin base foundation, creating a stark tonal contrast.
Rustic Inspired Look
The GM-B2100LL-1AJR watch features a rustic look inspired by Hectech, with gold tones and intricate engraving accents.

Industries Being Reshaped

Fashion Accessories
The collaboration between G-SHOCK and League of Legends presents a range of game-inspired watches that serve as fashionable accessories.
Gaming
The capsule collection of timepieces celebrates League of Legends' online battle game platform, expanding the reach of the gaming industry into fashion.
Luxury Goods
The GM-B2100LL-1AJR watch, with its rustic aesthetic and intricate engraving accents, offers a luxury option for consumers looking for unique timepieces.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 59%
Freshness 20%