Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Peeping Google

Street View Invades Privacy

— September 15, 2007 — Pop Culture
When Trend Hunter first wrote about Google Street View in May, we thought it was just a cool new way to view very detailed city maps, but now the application is getting some unexpected attention. Google's service is receiving criticism by people who consider the application to be an invasion of privacy. Images of houses, vehicles and even faces are being captured without people's consent or even awareness. The images are then uploaded online where they become public domain for all to see.

"Having random-made snapshots of people made available for everyone to see may contradict Canada's 2004 Personal Information Protection and Electronic Documents Act," reported Portalit. "The law states clear: businesses that wish to collect, use or disclose personal information about people will do so only if the individual give them their consent. Furthermore, the information will be used or disclosed only for the purpose for which individuals gave consent."

Your affair wouldn't be so secret if Google's cameras busted you and your fling steaming it up at the end of a rural road now, would it? Let's face it, we're all being watched all the time. We belong to the last generations that will enjoy the luxury of privacy.

"While Google may defend itself by saying that the company allows viewers to request that certain images be removed, but this might not be enough to clear the company. First of all, individuals may not be aware that their images have been made available on Street View. Second, the basic idea of the Canadian law is to prevent such things from happening, because the individuals' privacy rights may already have been affected by the time the images are removed."