HOKA ONE ONE's New Gold Standard Pack is made up of three tonal iterations of its classic sneaker models for the season. As the name suggests, the collection is full of golden hues and is led by the Clifton Edge, which might be the brand's most iconic sneaker model.
It stands out due to its extended heel geometry that takes the silhouette to the next level. Branding details can also be found on the heel in a golden plate look that sits on top of a brown and beige midsole foundation for some tonal contrast. The Clifton 7 sneaker also joins the pack and functions as a daily running shoe with the same gold plated branding at the heel.
Image Credit: HOKA ONE ONE
Key Themes Behind This Trend
- Gold Standard Pack
- Opportunity to create limited edition sneaker collections with tonal iterations and unique branding details.
- Extended Heel Geometry
- Disruptive innovation opportunity to design sneakers with exaggerated heel geometry for enhanced style and performance.
- Tonal Contrast
- Potential to incorporate tonal contrast in sneaker designs using different color combinations and materials.
Where This Applies
- Footwear
- Opportunity for footwear brands to create innovative and fashionable sneakers with unique design elements.
- Athletic Apparel
- Disruptive innovation opportunity to develop new athletic apparel that complements the unique design of sneakers and enhances performance.
- Collectibles
- Potential market for limited edition sneaker collections that appeal to sneaker enthusiasts and collectors.
