2008 Olympic gold medalist Nastia Liukin models Max Azria's Spring/Summer collection in a stunning new ad campaign that highlights the fluidity and beauty of both the clothing and her athleticism.
The campaign is Liukin's first stint as a model. It will only be available online, as a print run is not planned.
Implications - This ad campaign is a great example of how Olympic fervor can be harnessed in order to create a successful advertising campaign. When the Olympics run around it captures the attention of the world, and it's definitely a good move for companies looking to make the most of that fact to recruit some of the world's best athletes in their marketing strategies.
Gold Medalist Models
More Stats +/-
China Olympics Influence Fashion
Soothing Health-Focused Blankets
Top 100 Business Trends in November
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.