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Nastia Liukin for Max Azria Spring/Summer 2009

 - Feb 16, 2009   Updated: Apr 5 2011
References: nymag & maxazria
2008 Olympic gold medalist Nastia Liukin models Max Azria's Spring/Summer collection in a stunning new ad campaign that highlights the fluidity and beauty of both the clothing and her athleticism.

The campaign is Liukin's first stint as a model. It will only be available online, as a print run is not planned.

Implications - This ad campaign is a great example of how Olympic fervor can be harnessed in order to create a successful advertising campaign. When the Olympics run around it captures the attention of the world, and it's definitely a good move for companies looking to make the most of that fact to recruit some of the world's best athletes in their marketing strategies.