For really, really rich people, the Gold Lamborghini Aventador may speak to you. This supercar is worth $7.28 million dollars, making it the most expensive car in the country, and possibly the most expensive in the world.
The luxury model is created by Robert Gulpen, who has been known to create these over-the-top models during the course of the last 12 years. A prototype of this Lamborghini was made up of gold and platinum, completely encrusted with luxury jewels. Currently, this smaller model sits on display at the UAE (Dubai) and for those interested, the full-sized vehicle is available for purchase.
The actual vehicle will be made using 25 KG of solid gold; 700 diamonds will encrust each seat, and the rims will be casted from gold and platinum. Bullet-proof glass covers the exterior. Under the hood -- a seven-speed transmission that can boost to 96.5 km/h in 2.9 seconds.
The $7.28 million vehicle will be auctioned off and ten percent of the proceeds will go to charity.
What Makes This Trend Stand Out
- Luxury Car Customization
- The trend of bespoke, over-the-top luxury car customization utilizing expensive materials and rare designs offers the opportunity for disruptive innovation in the high-end car industry
- Exorbitant Pricing
- The trend of supercars with exorbitant pricing and rare, exclusive models offers the opportunity for disruptive innovation in exclusive car sales and luxury auctions
- High-end Philanthropy
- The trend of high-end philanthropy in luxury auctions and exclusive sales provides opportunities for disruptive innovation in luxury fundraising and socially responsible marketing
Sectors Adopting This
- Automotive
- The luxury car industry can tap into the trend of bespoke, over-the-top customization utilizing expensive materials and rare designs to offer disruptive innovation opportunities in luxury car sales.
- Auctions
- The exclusive auction industry can leverage the trend of exorbitant pricing and rare, exclusive models for creating disruptive innovation opportunities in the luxury car market.
- Philanthropy
- The luxury charity industry can capitalize on the trend of high-end luxury auctions and exclusive sales to provide disruptive innovation in philanthropy fundraising and socially responsible marketing.
