This latest collection from the up-and-coming clothing brand Gold Coast Company channels its inspiration from the continent of Africa. The A/W 2011 collection is titled 'The Very Best' and was captivatingly captured by photographer and artist Cassie Gibson.
The Gold Coast Company's The Very Best collection offers fashionistas alternative autumn and winter looks with a unique flair. Using an African 'Mzuzu' printed fabric on many of the pieces within this collection, the Gold Coast Company was able to achieve an elegant lookbook.
Implications - African style continues to find its way into mainstream North American culture, as consumers have tired of an overdose of washed-up Western styles. Companies who hope to culture-conscious and current should consider incorporating different representations of ethically produced items within packaging and design concepts.