'GoKnown' is a data marketplace platform that enables companies and organizations to monetize data, effectively treating the database as an asset. This means the data can be sold, traded, and transacted in other ways as a typical asset could be. While processing large amounts of data through the GoKnown platform sounds like a security breach, it is important to note that GoKnown uses blockchain-based solutions through its 'KNOWN DL' platform to ensure security and ownership of data is not lost.
The KNOWN DL platform provides solutions for both structured and unstructured datasets, meaning companies across multiple industries, such as retail, telecom, and more, can benefit from the GoKnown ecosystem. The company refers to itself as the world's first blockchain-based software as a service (SaaS) company, offering agile, high transaction throughput solutions to its clients.
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What Makes This Trend Stand Out
- Blockchain-based Data Marketplaces
- Businesses can leverage blockchain technology to create secure, decentralized data marketplaces, enabling them to monetize data and create potential new revenue streams.
- Data Monetization Platforms
- Data marketplaces that allow companies to monetize data could disrupt traditional business models, particularly in industries where data is a valuable asset.
- Secure Data Transactions
- The use of blockchain-based solutions can enable secure transactions between businesses, opening up new opportunities for data sharing and collaboration.
Sectors Adopting This
- Retail
- Retailers can leverage blockchain-based data marketplaces to monetize customer data and gain insights into consumer behavior, potentially creating new revenue streams.
- Telecom
- Telecom companies can use blockchain technology to securely monetize consumer data, potentially creating new sources of revenue while also maintaining data privacy and security.
- Finance
- Blockchain-based data marketplaces could disrupt the traditional finance industry by enabling secure transactions, facilitating data sharing and collaboration between financial institutions.
