Naoto Fukasawa Adds More Tones to MUJI and Gogoro's Scooters
References: redirect.viglink & design-milk
Naoto Fukasawa adds a new pair of battery-powered electric scooters to its roster with the help of Gogoro. The duo highlights the Gogoro VIVA and Gogoro VIVA MIX, which were launched by collaborative efforts to create a more sustainable and responsible mode of transport.
It offers riders a fast and economical option in urban cities. Fukasawa was tapped to apply MUJI design language to the existing scooters, resulting in a 'rustic' tone philosophy blended with a 'simple color tone philosophy.' The palette has a nature influence with hues of light grey, blues, and beige to lead the capsule. This creates a calm energy in contrast to the usual bold tones that Gogoro is typically recognized for.
Image Credit: MUJI
It offers riders a fast and economical option in urban cities. Fukasawa was tapped to apply MUJI design language to the existing scooters, resulting in a 'rustic' tone philosophy blended with a 'simple color tone philosophy.' The palette has a nature influence with hues of light grey, blues, and beige to lead the capsule. This creates a calm energy in contrast to the usual bold tones that Gogoro is typically recognized for.
Image Credit: MUJI
Trend Themes
1. Battery-powered Electric Scooters - The partnership between Naoto Fukasawa and Gogoro showcases the trend of sustainable and responsible modes of transport through the launch of the Gogoro VIVA and Gogoro VIVA MIX scooters.
2. MUJI Design Language - Naoto Fukasawa's application of MUJI design language brings a rustic and simple color tone philosophy to the Gogoro scooters, offering a nature-inspired palette that creates a calm energy.
3. Urban Mobility Solutions - The battery-powered electric scooters by Naoto Fukasawa and Gogoro present a fast and economical option for riders in urban cities, addressing the need for efficient and sustainable transportation.
Industry Implications
1. Transportation - The collaboration between Naoto Fukasawa and Gogoro in developing battery-powered electric scooters contributes to the trend of sustainable transportation in the industry.
2. Design - The application of MUJI design language by Naoto Fukasawa on the Gogoro scooters showcases the integration of design principles in the transportation industry.
3. Urban Planning - The introduction of battery-powered electric scooters by Naoto Fukasawa and Gogoro reflects the growing demand for urban mobility solutions in the field of urban planning.
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