TOMO Kembery may piss off some Christians with God is a DJ, a religious-themed photo shoot for PUMA. God is a DJ recreates several iconic Christian-inspired artworks including The Creation of Adam and The Last Supper in an attempt to advertise PUMA shoes.
Religious advertising is always tricky to negotiate: You don't want to make people mad, but you also don't want to skew too conservative. I think TOMO Kembery did a pretty good job with 'God Is a DJ.' None of the shots are offensive, and it is actually kind of nice to see a fresh face put on all of these classical works of art. Just in case you were wondering, the footwear in this shoot is also spot on.
What's Driving This Trend
- Religious-themed Advertising
- There is an opportunity for brands to explore religious-inspired advertising campaigns while being respectful and creative.
- Recreating Iconic Artworks
- Brands can consider recreating famous artworks as a way to engage customers and create a unique visual experience.
- Conservative Yet Refreshing Advertising
- There is opportunity for brands to strike a balance between conservative and refreshing advertising approaches, appealing to diverse audiences without causing offense.
Who This Affects Most
- Fashion Footwear
- Fashion footwear brands can explore religious-inspired shoe campaigns as a way to create a buzz and connect with consumers on a deeper level.
- Art and Photography
- The art and photography industry can collaborate with brands to recreate iconic artworks for advertising campaigns, adding a new twist to classical pieces.
- Advertising and Marketing
- Advertising agencies and marketing professionals can help brands navigate the sensitive terrain of religious advertising, creating campaigns that are both attention-grabbing and respectful.
