Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Rolex's GMT-Master II Gets a Tonal 'Sprite' Makeover

 - Apr 17, 2019
References: instagram & highsnobiety
Rolex introduces a new iteration of its iconic GMT-Master II timepiece inspired by the soda beverage, Sprite. This isn't the first time the luxury watchmakers crafted a piece inspired by beverages -- it previously launched the design in colorways inspired by Coca-Cola and Pepsi.

The idea came into fruition when eight-year-old Zahid Ali suggested it, who is the song of HODINKEE's Director of Product and Strategy, Mo Ali. The colorless soda inspired the new rendition, boasting tonal colors that recall the citrusy drink. The watch boasts a ceramic bezel and a Jubilee bracelet adorned with hits of lemony yellow and lime green. The dial is done up in a black glossy finish over the center as a slight contrast and the timepiece is rounded out with green and yellow hands.