In celebration of Lunar New Year, the online storefront Green Man Gaming launched its official GMG LNY promotion. This promotion offers a number of discounts on AAA titles, as well as titles themed to Lunar New Year, such as those from renowned eastern publishers such as Capcom and Square Enix. In total, this Lunar New Year Sale is comprised of 1,919 full games and 727 DLC, all ranging from 10% to 90% off.
It is important to note that, as with many GMG sales, the platform is offering increased discounts on certain titles, particularly newer titles, for users with an active Gold XP level on the website. These discounts can be viewed from the XP section on the Account page.
Image Credit: Green Man Gaming
Why This Trend Is Growing
- Lunar New Year-themed Discounts
- Online storefronts can adopt similar Lunar New Year-themed discounts to appeal to consumers during the holiday season.
- Increased Discounts for Active Members
- Platforms can offer increased discounts to active members and incentivize users to engage more with the platform.
- Promotions on AAA Titles
- Running promotions on popular AAA titles can attract consumers and increase sales during holiday seasons.
Industries Being Reshaped
- Gaming
- Gaming companies can introduce exclusive holiday-themed games to increase user engagement during holiday seasons.
- E-commerce
- E-commerce platforms can introduce holiday themed discounts on products of different categories to attract more customers.
- Digital Marketing
- Digital marketing agencies can design and implement Lunar New Year specific marketing campaigns for online stores to increase brand awareness and drive sales during the holiday season.
