Emailing Sweatshirts

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The Gmail Sweatshirt is for True Google Fanboys

— June 15, 2010 — Pop Culture
If you love Google as much as you say you do, then you will rock the new Gmail Sweatshirt. Gmail-lovers rejoice.

I have to admit, the Gmail Sweatshirt looks damn good. I would probably want one of these even if I wasn't such a fan of Google's email service. The sweater is made by American Apparel and unfortunately comes in only one color. Apparel like the Gmail Sweatshirt is definitely a clever way for Google to covertly advertise and market themselves. Can Microsoft boxers and Apple beanies be far behind?

Trend Themes

  1. Branded Apparel — Opportunity for companies to create branded apparel as a clever form of advertisement.
  2. Tech Company Merchandise — Potential for technology companies to diversify their merchandise offerings beyond traditional products.
  3. Fan Loyalty Merchandise — Growing trend of creating merchandise that caters to loyal fans of specific brands.

Industry Implications

  1. Fashion — Fashion industry can explore partnerships with technology companies to create branded apparel.
  2. Tech — Opportunity for tech industry to expand merchandise offerings and capitalize on brand loyalty.
  3. Marketing — Marketing professionals can leverage branded apparel as a covert form of advertisement.
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