Glow-in-the-Dark YEEZYs Get a Surprise Release
Daniel Johnson — May 23, 2019 — Fashion
References: yeezysupply & hypebeast
A surprise release is set for the new glow-in-the-dark YEEZYs. The release will take place on May 24th. The shoes are titled the YEEZY BOOST 350 V2 'Glow-in-the-Dark.' A surprise release date was set by Kanye West and few sizes remain. The new sneakers are currently available for order. This release has been anticipated since late April of 2019 when Kanye West released a teaser. The release will be in limited quantities.
The glow-in-the-dark YEEZYs arrive in a neon green color, which extends throughout the shoe. The shoe features a Boost-assisted midsole. As well as a silhouette with a luminous stripe. The new sneakers will hold true to its name and be fully glow-in-the-dark. This release is the first YEEZY sneakers that have glow in the dark capabilities.
Image Credit: Yeezysupply, Yeezy Mafia
The glow-in-the-dark YEEZYs arrive in a neon green color, which extends throughout the shoe. The shoe features a Boost-assisted midsole. As well as a silhouette with a luminous stripe. The new sneakers will hold true to its name and be fully glow-in-the-dark. This release is the first YEEZY sneakers that have glow in the dark capabilities.
Image Credit: Yeezysupply, Yeezy Mafia
Trend Themes
1. Glow-in-the-dark Footwear - The release of glow-in-the-dark YEEZYs indicate a growing trend of manufacturers using luminous technology in footwear design for added visual effect.
2. Limited Release Sneakers - The highly anticipated and limited release of the YEEZY BOOST 350 V2 'Glow-in-the-Dark' indicates a trend in footwear sales driven by scarcity and exclusivity.
3. Celebrity-owned Fashion Lines - The surprise release strategy used by Kanye West for the YEEZYs highlights the potential of a celebrity-owned fashion line in creating buzz and generating sales.
Industry Implications
1. Footwear - Innovation in luminous technology provides a disruptive opportunity for footwear manufacturers to differentiate their products in a highly competitive market.
2. Fashion - Scarcity marketing can provide a strategic advantage for fashion retailers in generating buzz, boosting sales and creating brand awareness.
3. Celebrity-backed Business Ventures - The use of celebrity-owned fashion lines to promote and sell products highlights the disruptive impact of influencer marketing in fashion and retail.
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