Gloverall and sacai work in collaboration to deliver a series of outerwear designed to combat the Fall/Winter 2018 season. The options are designed with a hybrid aesthetic in mind, blending together elements that represent both the Japanese and British fashion labels. The highlighting silhouette is the hybrid coat that merges the signature duffle coat and the hooded jacket by Gloverall. It is constructed in two colorway options of either green and beige or all-black for both men and women.
The jackets experiment with a variety of different textural blends, showcased through pieces such as the 'wool duffle coat.' It boasts puffy elements of a down jacket and sleek sensibilities of a wool coat. Notably, the MA-1 bomber jackets infuse the range with some militaristic designs as well. The collaborative Gloverall and sacai collection is now available for pre-order at Lane Crawford with an official drop set for December 22nd.
What's Driving This Trend
- Hybrid Outerwear
- Designing outerwear that combines elements of different styles and cultures to create unique and innovative pieces.
- Textural Blending
- Incorporating different textures and materials in outerwear, such as puffy down and sleek wool, to create unique and varied designs.
- Militaristic Design
- Infusing militaristic design elements into outerwear, such as bomber jackets, to create edgy and unconventional pieces for the fashion-conscious customer.
Who This Affects Most
- Fashion
- Offering new and exciting outerwear options that blend different styles, cultures, and materials to appeal to consumers seeking unique and innovative clothing designs.
- Retail
- Providing consumers with personalized experiences to promote outerwear that is tailored to their individual tastes and preferences.
- Marketing
- Creating targeted campaigns and social media promotions to reach specific demographics interested in innovative and unconventional outerwear designs.
