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‘Let's Know It Better' PSA Makes Global Warming a Childhood Friend

 - Apr 22, 2009   Updated: Aug 9 2011
References: adsoftheworld
With the drastic climate changes and frequent natural disasters, global warming has gone from something to worry about in the future to something that is already here.

Depicting global warming as someone hanging out with our kids, these Indian PSA ads show that “We are living with it. Let's know it better.”

I think that's a great message. We should educate ourselves and our kids about global warming in order to deal with it properly.

Implications - While public service announcements are often perceived as droning and yawn-inducing for youth, their importance is undeniable. Recognizing that catering to youth is an important step for ameliorating global conditions, ad agency Percept/H introduced this fresh, new perspective on an important issue.