Whether you're an iPhone, iPod Touch, iPad, Android or PC user, you know how difficult it is to avoid the addictive avian app, and 'The Global Appeal of Angry Birds' sets to find out why. The illustrated chart, created by AYTM, dissects the fun, feathery game, taking a psychological and sociological approach to understand its users and the addictive elements of the app.
What I found most shocking (or impressive) from this avian-charged chart is the fact that Rovio, the company that created and owns the popular game, is currently worth over $1 billion -- as much as JetBlue Airways.
With only 18% of Angry Birds users claiming to have never felt addicted to the game, it's no wonder it has so quickly become one of the most popular of all the smarphone gaming apps. Check out 'The Global Appeal of Angry Birds' for some quick tips and tidbits on the awesome avian app.
Why This Trend Is Growing
- Addictive Gaming Apps
- Disruptive innovation opportunity: Create new addictive gaming apps that capture the attention of smartphone users.
- Psychological and Sociological Approaches
- Disruptive innovation opportunity: Apply psychological and sociological approaches to understand users and create engaging app experiences.
- Monetizing Mobile Gaming
- Disruptive innovation opportunity: Explore innovative ways to monetize mobile gaming apps and capitalize on their popularity.
Industries Being Reshaped
- Mobile Gaming Industry
- Disruptive innovation opportunity: Expand the mobile gaming industry by developing new games and enhancing user experiences.
- App Development Industry
- Disruptive innovation opportunity: Invest in the app development industry to create addictive and engaging experiences for smartphone users.
- Digital Advertising Industry
- Disruptive innovation opportunity: Utilize mobile gaming apps as advertising platforms to reach a large and engaged user base.
