Stefan Giftthaler's Glass Magazine Series Has a Soft Ambiance
Meghan Young — July 5, 2011 — Fashion
References: stefangiftthaler & behance.net
I love the soft and colorful lighting technique used throughout this Glass Magazine photo series. It creates a vintage effect that is charming, misty and, when coupled with the rather retro high-fashion showcased in the shoot, establishes a serene ambiance.
Shot by Milan-based fashion photographer Stefan Giftthaler, the Glass Magazine photo series is pretty straightforward in spite of the dreamy lighting. It is this rainbow-hued, romantic lighting that makes the standard poses stand out. Aside from that, the nature and room shots lend a quietness to this series that really makes you appreciate each serene image calmly. I like the fact that the Glass Magazine photo series isn't overtly sexual, but elegant in its subtle suggestiveness.
Shot by Milan-based fashion photographer Stefan Giftthaler, the Glass Magazine photo series is pretty straightforward in spite of the dreamy lighting. It is this rainbow-hued, romantic lighting that makes the standard poses stand out. Aside from that, the nature and room shots lend a quietness to this series that really makes you appreciate each serene image calmly. I like the fact that the Glass Magazine photo series isn't overtly sexual, but elegant in its subtle suggestiveness.
Trend Themes
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Rainbow Lighting Technique — There is an opportunity to explore the use of rainbow lighting technique in different contexts such as interior decoration and event lighting.
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Soft Ambiance Photography — Soft ambiance photography can be used to create vintage appeal in product and fashion photography as well as in travel and lifestyle marketing campaigns.
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Subtle Suggestive Imagery — There is room for incorporating subtle suggestive imagery in mainstream advertising campaigns to appeal to modern, empowered consumers.
Industry Implications
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Interior Design — The use of rainbow lighting techniques can be incorporated in interior design to create appealing and unique designs.
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Fashion and Product Photography — Soft ambiance photography can be used to create vintage appeal in product and fashion photography as well as in travel and lifestyle marketing campaigns.
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Mainstream Advertising — Subtle suggestive imagery can be used in mainstream advertising campaigns to appeal to modern, empowered consumers.
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