Pop music phenom Rihanna is no stranger to controversy with her provocative music videos, defiant sexuality and bold look; however, she shows off a much softer side in a Terry Tsiolis-photographed editorial for Glamour’s November 2013 issue. The pop star ditched the long, caramel locks she’s been sporting in favor of a short brown coif with natural-looking curls.
Rihanna wears a drapey, long-sleeved black one-piece accessorized with opulent gold cuffs and rings, a black-and-white two piece and jacket adorned with layered pearl necklaces. She also rocks a monochromatic mini-dress completed with horn-rimmed shades and comfy looking sneakers, as well as an all-white long sleeved crop-top-and-skirt combo.
The fashion is still fresh and edgy, but it’s a drastic departure from Rihanna’s usual theatrical, skin-baring fashion sensibilities. Rihanna's look here edges on the side of demure, rather than scandalous.
What's Driving This Trend
- Soft Sensual Fashion
- Opportunity for brands to create clothing lines that combine sensuality with comfort.
- Natural-looking Makeup
- Market for cosmetic companies to develop makeup products that enhance natural beauty.
- Shift in Image
- Opportunity for celebrities to redefine their public personas and try new style directions.
Who This Affects Most
- Fashion Design
- Designers can explore new styles that provide a balance between sensuality and comfort.
- Cosmetics
- Cosmetic companies can create products that enhance natural beauty rather than heavy theatrical makeup.
- Celebrity Branding
- Celebrities can use new fashion choices to shift public perception and market themselves in a different way.
