Striking Monochromatic Editorials

Hilary Rhoda Stars in Glamour Magazine's December Issue

What's "Black & White & Chic All Over?" If you guessed Hilary Rhoda in Glamour Magazine's December 2014 issue, then you hit the nail right on the head!

The model is a classic beauty, so it makes sense that fashion editor Jillian Davison would want to dress her in a classic look. Really, though, how can you go wrong with black and white? On their own, each color looks phenomenal. Put together, the contrast is stunning and instantly sophisticated. Not that Rhoda needs any help being stunning or sophisticated -- her impeccable brow arch does that all on its own.

The creative team was rounded out by hair stylist Renato Campora, makeup artist Fulvia Farolfi and legendary photographer Patrick Demarchelier.

Monochromatic Fashion
The rising trend of using only one color to create high-impact fashion statements presents an opportunity for fashion designers to create unique and bold pieces.
Classic Makeup Looks
The return to classic makeup looks seen in this editorial presents an opportunity for makeup companies to reintroduce timeless products to appeal to consumers looking for a more natural style.
Model Archetypes
The use of classic beauty in editorials could lead to a desire for more models that represent traditional beauty standards, creating opportunities for agencies to scout and market new models.

Where This Applies

Fashion
The monochromatic fashion trend can be applied to a range of clothing and accessories, creating opportunities for fashion designers to innovate and create unique, high-impact looks.
Makeup
The classic makeup looks used in this editorial presents an opportunity for makeup companies to create and market products that embrace natural beauty.
Modeling
The emphasis on classic beauty in editorials can impact the modeling industry by creating a demand for more models that represent traditional beauty standards.
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 51%
Freshness 8%

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