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Bohemian Camper Editorials

Edita Vilkeviciute Dons Glamorous 70s Fashion for W Magazine

— May 29, 2015 — Fashion
Edita Vilkeviciute pulls off a bohemian wardrobe in W Magazine's latest exclusive, a shoot that celebrates the glamorous 70s. The image series is captured by photographer Roe Ethridge and boasts a luxe wardrobe that is handpicked by stylist Giovanna Battaglia.

Known for her vibrant aesthetic, Battaglia is a street style star and an attendee at countless runway presentations. Never one to shy away from print, she chooses printed separates, colorful maxi dresses and opulent jewels for supermodel Edita Vilkeviciute and dresses her muse in bohemian staples with an upscale flair.

Edita embodies the aesthetic of the glamorous 70s and poses against a faux campground set-up. The backdrop boasts wooded imagery, featuring a trailer, tree stumps and other simulated greenery.
Trend Themes
1. Glamorous 70s Fashion - Opportunities for disruptive innovation in the fashion industry by reviving and modernizing the aesthetics of the glamorous 70s.
2. Bohemian Wardrobe - Disruptive innovation opportunities in the clothing industry by creating sustainable and ethically-made bohemian fashion staples.
3. Printed Separates and Maxi Dresses - Innovative opportunities for designers and retailers to offer customizable printed separates and maxi dresses, catering to individualistic fashion preferences.
Industry Implications
1. Fashion - Opportunities for disruptive innovation in the fashion industry by tapping into the glamorous 70s fashion trend and incorporating sustainable practices.
2. Clothing - Innovative chances for disruptive innovation in the clothing industry by offering sustainable and ethically-made bohemian staples.
3. Retail - Innovative opportunities for retailers to embrace the demand for customizable printed separates and maxi dresses, providing a personalized shopping experience for customers.
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