The Givenchy Resort 2012 collection is a step up from other high-end resort collections that have bold, floral prints at their core. Designer Riccardo Tisci uses a series of digitally altered mirror images that adopt a Hawaiian surf motif to outline the entire collection. The designs and patterns are vividly printed on pencil skirts, sheath dresses, blouses, and jackets that are unlike your average streetwear, and are revolutionizing cuts and necklines this season.
The accessories seen in the lookbook with everything from headpieces to shoes and handbags. The bright colors from the collection accent the strange, yet fashionable dresses. Bright oranges, purples, blues and greens are at the centre of the collection and tie everything together.
Key Themes Behind This Trend
- Digitally Altered Prints
- Opportunity for designers and fashion brands to explore the use of digitally altered mirror images in their collections.
- Revolutionizing Cuts and Necklines
- Chance for fashion designers to experiment with unconventional cuts and necklines to create unique and stylish garments.
- Vividly Printed Streetwear
- Potential for streetwear brands to incorporate bold, vividly printed designs and patterns into their apparel to stand out from competitors.
Where This Applies
- Fashion Design
- Disruptive innovation opportunity for fashion designers to embrace digital alteration techniques and create visually striking collections.
- Apparel Manufacturing
- Innovative potential for apparel manufacturers to adapt their production processes to accommodate unconventional cuts and necklines.
- Streetwear Brands
- Opportunity for streetwear brands to differentiate themselves by incorporating vibrant, printed designs into their product offerings.
