Pattern Splattered Carryalls

The Givenchy 2014 Pre-Spring Accessories Collection Packs a Punch

In what has to be one of the more major moves away from safe designer collections, the Givenchy 2014 Pre-Spring Accessories Collection pushes the limits for what's acceptable with regard to patterned bags. Featuring obnoxious camouflage and retro wallpaper-like florals, the Givenchy 2014 Pre-Spring Accessories Collection is a little bit gaudy and a little bit glam.

We're seeing a distinct shift away from safe designer products that will last for several seasons; the dramatic increase for luxury items has called on designers to provide trend pieces on a more consistent basis. The Givenchy 2014 Pre-Spring Accessories Collection is a perfect example and will either come to be loved or hated by industry insiders who are looking for the next 'it' bag for the imminent season.

Shift Towards Trend Pieces
The increase in demand for luxury items has created a need for designers to produce trend pieces on a more regular basis, opening up opportunities for disruptive innovation.
Patterned Bags
The Givenchy 2014 Pre-Spring Accessories Collection features bold and unconventional patterns on bags, creating opportunities for disruptive innovation in the accessories industry.
Gaudy and Glamorous Designs
The Givenchy 2014 Pre-Spring Accessories Collection showcases a mix of gaudy and glamorous designs, indicating a potential market for disruptive innovation in the fashion industry.

Sectors Adopting This

Luxury Fashion
The shift towards trend pieces and the demand for luxury items present disruptive innovation opportunities within the luxury fashion industry.
Accessories
The introduction of bold patterned bags in the Givenchy collection highlights potential disruptive innovation opportunities within the accessories industry.
Fashion
The gaudy and glamorous designs in the Givenchy collection suggest potential disruptive innovation opportunities within the broader fashion industry.
SCORE
5.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 86%
Freshness 8%

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