The Elle France Girls in America editorial features some of the classic all-American looks that have been prominent in American culture. The Varsity-themed editorial showcases the Ivy League look of American prep. Though most of the fashion in the feature is based off the 50s, the editorial has given these classics a modern edge that allows them to transcend both time and fashion fads.
The adorably sporty lookbook has an updated appearance that allows viewers to apply the DIY fashion idea. Pairing simple items together, the bold and chic styles use an array of classic colors and cuts to create an awesome look.
The Elle France 2012 Girls in America feature is a great way to pay homage to the past while incorporating it into future styles.
Key Themes Behind This Trend
- Modernizing Classic American Fashion
- There is an opportunity for fashion brands to update and modernize classic American fashion styles for a new audience.
- Diy-inspired Fashion
- Brands can draw inspiration from the Elle France Girls in America editorial and offer DIY-inspired clothing lines that allow customers to mix and match classic styles.
- Nostalgic Fashion
- There is a trend towards nostalgic fashion, with a renewed interest in classic American styles from the past being updated for modern times.
Where This Applies
- Fashion
- Fashion brands can incorporate classic American styles into fresh collections, utilizing updated cuts and color palettes to appeal to a new generation.
- DIY and Craft
- DIY and craft industries can create materials and supplies for customers to create their own updated versions of classic American styles as seen in the Elle France editorial.
- Media and Publishing
- Media and publishing industries can incorporate nostalgia into their content by featuring classic fashion styles and trends from the past that have been updated for modern times.
