The giraffe SS12 Tie Collection lookbook perfectly embodies the quirky and versatile nature of the ties it showcases. Through a family vacation theme that involves everyone from grandpa right down to his little granddaughter, these snapshots are cute and whimsical with no shortage of affection. It is fun to see their genuine smiles against the fabricated backdrops.
Titled Journey, the giraffe SS12 Tie Collection lookbook features a range of different menswear accessories from classic bow ties to western-inspired pendant ties. According to Hypebeast, "each tie is based around a temperature threshold." The ties also vary in colors and patterns from muted hues to kitschy travel prints. Each tie is crafted from fabrics woven in Kyoto.
The giraffe SS12 Tie Collection is available at the Japanese boutique TOMORROWLAND as well as online at ZOZOTOWN.
What Makes This Trend Stand Out
- Quirky Lookbooks
- The trend of using whimsical and quirky themes in product lookbooks to showcase the brand's personality and versatility.
- Temperature-threshold Products
- The trend of designing products with features that vary based on certain temperature thresholds to improve customer experience.
- Kitschy Travel Prints
- The trend of incorporating kitschy travel prints into fashion products for a playful and nostalgic touch.
Sectors Adopting This
- Fashion
- There is an opportunity for fashion brands to create unique and memorable product lookbooks that showcase their style and personality.
- Textile Manufacturing
- Textile manufacturers can explore creating fabrics with features that change or react based on temperature for increased functionality.
- Tourism Retail
- Tourism retail industry can adopt kitschy travel prints into their products to appeal to nostalgic travelers and create a unique and playful shopping experience.
