No Smiling Allowed for the Spring/Summer 2010 Giorgio Armani Ads
Marissa Liu — January 23, 2010 — Fashion
References: giorgioarmani & designscene.net
The men's and women's Spring/Summer 2010 Giorgio Armani ads are out and they are quite serious. The campaign does not take fashion lightly, with stone-faced Ollie Edwards and Nimue Smit staring soberly into the camera.
Styled by Edward Enninful and photographed by Josh Oline, Edwards and Smit do not appear together in the Spring/Summer 2010 Giorgio Armani ads, nor do they appear in their underwear (unlike other Spring/Summer 2010 Armani models).
Implications - With the recent proliferation of vibrant colors in fashion editorials, photographers are now creating sterile fashion editorials to differentiate themselves from the competition. Corporations in other industries may follow a similar strategy and create goods with sterile designs, which will garner attention with its frigidity.
Styled by Edward Enninful and photographed by Josh Oline, Edwards and Smit do not appear together in the Spring/Summer 2010 Giorgio Armani ads, nor do they appear in their underwear (unlike other Spring/Summer 2010 Armani models).
Implications - With the recent proliferation of vibrant colors in fashion editorials, photographers are now creating sterile fashion editorials to differentiate themselves from the competition. Corporations in other industries may follow a similar strategy and create goods with sterile designs, which will garner attention with its frigidity.
Trend Themes
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Sterile Fashion Editorials — Photographers are creating fashion editorials with sterile designs to stand out from the competition, which can inspire corporations in other industries to adopt a similar strategy and create goods with sterile designs.
Industry Implications
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Fashion Photography — Fashion photographers can explore the trend of sterile fashion editorials to create unique and attention-grabbing campaigns.
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