The Giorgio Armani Spring/Summer 2013 campaign showcases model Saskis de Brauw. De Brauw takes on a chic, male demeanor here as she sported slicked back hair, black rimmed eye glasses and a host of blazers and pant suits.
De Brauw's masculine appeal was captured by the famed photography duo that is Mert & Marcus. The two released their saturated shots by way of a bright white setting, a backdrop that allowed de Brauw's ensembles to stand out at once. This is of course the effect desired by the Giorgia Armani brand as it is the patterned silk pants, layered party dresses and spotted pieces that stand out above all else. The label's fan base will certainly flock towards this seasonal lot.
Key Themes Behind This Trend
- Androgynous Fashion
- Opportunity to create gender-neutral clothing lines that appeal to a wide range of consumers.
- Saturated Photography
- Opportunity to incorporate bold, vibrant imagery in advertising campaigns to attract attention and make a statement.
- Patterned Silk
- Opportunity to explore unique and eye-catching fabric designs for high-end fashion brands.
Where This Applies
- Fashion
- Disruptive innovation opportunity for traditional fashion brands to expand their product offerings and cater to changing consumer preferences.
- Advertising
- Disruptive innovation opportunity to experiment with bold and unconventional advertising strategies that break traditional norms.
- Textile
- Disruptive innovation opportunity to develop new fabric technologies and patterns that enhance the aesthetic appeal of clothing.
