This new Giles x Ann Summers Lingerie collaboration line is so sexy, seductive and smoldering hot that it won’t just be your man getting excited when you strip down.
If you want to make sure this summer sizzles with passion, make sure you treat yourself to some of the naughtiest and most playful lingerie out there right now. The Giles x Ann Summers Lingerie range is inspired by photography icons like Steven Klein and Helmut Newton and retro fashion ‘it’ girls Betty Page and Jayne Mansfield. Unlike other lingerie collections, this new exclusive line by the creative duo, British designer Giles Deacon and lingerie brand Ann Summers, perfectly balances provocative and flirty—and makes it fun at the same time!
Why This Trend Is Growing
- Playful Lingerie
- Opportunity for lingerie brands to incorporate playful and fun elements into their collections.
- Collaborative Lingerie Collections
- Opportunity for designers and lingerie brands to collaborate and create unique and exciting lingerie lines.
- Icon-inspired Lingerie
- Opportunity for lingerie brands to draw inspiration from cultural icons and create unique and edgy lingerie designs.
Industries Being Reshaped
- Fashion and Apparel
- Fashion and apparel companies can capitalize on the trend of playful lingerie by incorporating it into their product lines.
- Lingerie
- Lingerie companies can collaborate with designers to create exclusive and exciting lingerie lines.
- Photography
- Photography companies can collaborate with lingerie brands to create visually stunning and provocative lingerie campaigns.
