What better way for Star Wars fans to receive their Christmas gifts than nestled snugly in an officially licensed Darth Vader Molded Plastic Head stocking?
Better yet, this stocking is interactive. When you give the white fur trim on this 21" tall stocking a squeeze, you are greeted with the menacing sound of Vader's trademark heavy breathing. Darth Vader has never been so squeezable.
Implications - Products infused with pop culture references are emerging in more traditional spaces, like holidays and the work environment. The mass media-dominated generation of consumers is obsessed with references to their childhood and the cultural products that emerged at that time. Companies should consider introducing a product line with reference to popular culture to attract a younger demographic to their brand.
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