The Baja 5B 1-5th scale (32-inch) off-road buggy kit is ready to go. It runs on standard petrol and comes with a preassembled chassis, prepainted body shell, preinstalled 23cc petrol engine, and preinstalled FM radio gear with built-in 6V receiver pack and charger. A great gift priced at £800 (smaller models are available).
Implications - Consumers are seeking thrills wherever they can find them and this off-road buggy is a great example of one way they are adding excitement to their lives. Living on the edge has always been appealing to consumers, but now "the edge" has gotten a lot more edgy and dangerous. Brands should experiment with this concept as it evolves.