The Finland Spring/Summer 2015 editorial produced by photographer Gia Coppola offers a markedly playful look at model Lindsey Wixson. In the selection of images, Wixson came across as natural and upbeat, offering up a mesmerizing sense of voyeurism for readers.
Stylist Heathermary Jackson added to the exuberant tones present in this Finnish photoshoot. This came of Jackson's choice of shiny bandeau tops, high rise trousers and sheer tights hanging loosely off the edge of a balcony.
In one of the images, make up artist Fara Homidi broke cosmetic barriers with bright face paint applied in zig zag formations. The publication is clearly opting for a youthful approach to fashion this season that will no doubt resonate with its readership base.
Key Themes Behind This Trend
- Youthful Finnish Fashion
- There is an opportunity for disruptive innovation in the fashion industry by appealing to a younger demographic with playful and exuberant designs.
- Natural and Upbeat Models
- Photographers and fashion houses can take advantage of the trend towards more natural and organic models with a positive demeanor.
- Breaking Cosmetic Barriers
- Cosmetic companies can develop products that push the boundaries of traditional makeup with bright colors and bold designs.
Where This Applies
- Fashion
- Fashion designers and brands can use the playful and exuberant tone present in the Finland Spring/Summer 2015 editorial to inspire their own designs.
- Photography
- Photographers can experiment with capturing natural and upbeat images of models in unique and interesting settings.
- Cosmetics
- Makeup companies can tap into the trend towards bright and bold designs by creating products that push the limits of traditional makeup.
