Photographer Elizabeth Moran enlisted the help of her paranormal investigator aunt and uncle for 'Record of Cherry Road,' a ghost hunting series that explores the rumors surrounding her former residence in Memphis, Tennessee.
The farmhouse has been plagued with spooky stories and chilling, unexplained experiences, which have been told and retold, passed down through generations. Moran photographs the house and surrounding land for the project, but she also includes shots of investigative equipment and old photographs taken by her family, hoping to get a well-rounded collection.
Unlike her relatives, Moran has not experienced anything remotely spine-chilling while living in, or visiting, the farmhouse. She explains, “Do we simply see what we believe or do we believe what we see? By creating images within the nexus of fact and faith, I confront my lack of a sixth sense in contrast to my family’s sensitivity to unseen presences."
What's Driving This Trend
- Paranormal Photography
- The trend of exploring the spiritual world through photography presents an opportunity for photographers to tap into this niche market.
- Ghost Hunting Equipment
- The rise of ghost hunting shows and photography could lead to an opportunity for manufacturers of paranormal investigation equipment.
- Unexplained Experiences
- The curiosity around unexplained experiences can lead to a trend of exploring the unknown, creating opportunities for tour operators and experience-based businesses.
Who This Affects Most
- Photography
- There is an opportunity for photographers to specialize in paranormal photography, catering to a niche market.
- Paranormal Investigation Equipment
- Manufacturers of paranormal investigation equipment can capitalize on the trend of ghost hunting photography and shows.
- Experience-based Businesses
- Tour operators and experience-based businesses can tap into the curiosity around unexplained experiences and create experiences around them.
