Pining for your own iPhone? Well - either you can get lucky with winning the TrendHunter iPhone draw* or get creative: MAKE ONE! Only catch: it's a knit, and doesn't even work with AT&T. But it's drooling-over safe. And come on, at least you get one!
Welcome to the hand-knit iPhone. Daddytypes.com have the complete method for it.
* Real deal. Valid until July 31, 2007.
Implications - As the market share of smartphones steadily increases each year, so does the opportunity for companies to capitalize on the movement by investing in products that stylishly accentuate smart phones. By investing in products that can be co-branded with smart phones, the company shows a willingness to adapt to changing consumer movements, and increases its chances of being used in the long-term by smart phone users.
What's Driving This Trend
- Smartphone Accessories
- The rise of smartphones presents an opportunity for companies to invest in co-branded accessories that stylishly accentuate smartphones.
- DIY Technology
- Consumers are willing to create their own technology, such as the hand-knit iPhone, presenting an opportunity for companies to create DIY tech products.
- Non-functional Design
- Non-functional designs, such as the hand-knit iPhone, can still be drool-worthy and present an opportunity for companies to invest in creative yet non-functional designs.
Who This Affects Most
- Consumer Electronics
- Consumer electronics companies can invest in co-branded accessories that increase their chances of long-term use by smartphone users.
- DIY
- DIY companies can create DIY tech products for consumers who are willing to create their own technology.
- Fashion
- Fashion companies can invest in creative yet non-functional designs that are drool-worthy but not necessarily functional, like the hand-knit iPhone.
