Haute Hobby Shoots

The Gerard Freidl Technikart Editorial Features Couture Sportswear

The Gerard Freidl Technikart editorial features sleek sportswear styles that present a contemporary and high-fashion take on classic athletic wear. Gerard shines in a shoot that shines a spotlight on the hobbies of the rich and powerful.

From tennis and fencing to cricket and croquet, this chic sportswear shoot is the epitome of status and wealth. Exuding attitude, character and plenty of fashion flair, this portrait series puts emphasis on clean-cut casuals. Captured by the lens of fashion photographer Thomas Laisne, the model poses along a female costar and sports a rich wardrobe of ivy-league selects fit for a gentleman.

From sleek varsity jackets to sharp-suited separates, this bold shoot is all about stand-out statement pieces. Pairing neutrals with bright bursts of color, the Gerard Freidl Technikart editorial chronicles haute hobby dressing.

Haute Hobby Dressing
Opportunity for fashion designers to create luxury sportswear with a mix of classic athletic wear and high-fashion flair.
Sleek Sportswear Styles
Opportunity for retailers to offer athletic wear with a contemporary and high-fashion take.
Stand-out Statement Pieces
Opportunity for fashion accessories designers to create bold, eye-catching pieces to pair with athletic wear.

Industries Being Reshaped

Fashion Design
Innovative designers can take inspiration from haute hobby dressing trends to create new collections with a twist on classic athletic wear.
Athletic Wear Retail
Retailers can capitalize on the trend of sportswear with a high-fashion take by offering sleek and stylish athletic wear.
Fashion Accessories
Innovation opportunities for fashion accessories designers to create bold, eye-catching pieces to pair with athletic wear for a stand-out statement look.
SCORE
4.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 54%
Freshness 8%

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