With Slack Technologies, in Slack, Cole Haan created a collection of limited-edition Generation ZERØGRAND footwear styles. The timely collaboration helps to highlight the rise of remote work in 2020 and showcases what can be possible with the use of the channel-based messaging platform.
The Generation ZERØGRAND style embraces a more casual ZERØGRAND silhouette that also happens to be he lightest ZERØGRAND style ever thanks to the use of Stitchlite materials. Naturally, the styles draw inspiration from Slack's color palette with pops of color in blue, red, lemon and green.
Slack's platform was an essential part in the creation of the Cole Haan x Slack Generation ZERØGRAND collection, as Cole Haan describes that it has helped to "write new rules for the way the company works."
Image Credit: Cole Haan
Key Themes Behind This Trend
- Channel-based Collaborations
- The collaboration of Cole Haan with Slack highlights the potential for channel-based messaging platforms to be used for collaborations.
- Remote Work-inspired Fashion
- The Generation ZERØGRAND footwear styles highlight the potential for fashion to be inspired by the rise of remote work in 2020.
- Stitchlite Materials Innovations
- The use of Stitchlite materials in Cole Haan's Generation ZERØGRAND style presents an opportunity for innovation in the textile industry.
Where This Applies
- Fashion and Retail
- The fashion and retail industry can benefit from implementing remote work-inspired fashion and collaborating through channel-based messaging platforms.
- Technology and Communication
- The technology and communication industry can benefit from collaborations with fashion brands to create unique products using channel-based messaging platforms.
- Textile and Material Science
- The textile and material science industry can benefit from the use of Stitchlite and other innovative materials in fashion design.
